Schoeller Textil AG of Switzerland is making a full-fledged advancement into the Chinese market with functional textiles including "NanoSphere" finishing technology, moistureabsorbing/fast-drying and automatic temperature adjusting materials.
Urs Wicki, Export Manager/Vice President, says, "Now is the best time as Chinese apparel manufacturers are strongly demanding high quality and function for goods for the domestic market as well as for OEM exports."
Since the fall of last year, Schoeller has opened offices in a number of parts of China, and showed its product line-up at Intertextile Beijing earlier this year.
All of its fabrics are produced in Switzerland (400 million sq. meter capacity). Fifty percent of its fabrics are for active sportswear, 20% for protection wear and 30% for casual fashion wear. Europe accounts for 50% of its sales, Asia for 30% and the U.S. for 20%.
The average unit price of Schoeller fabrics is high at US$18 per meter for active sportswear materials, and during the last two years when its highly original functional finishings have been highly appreciated, the average unit price has increased by 20% on a global scale supported by a 30% increase in Asia.
Scheoller opened a management office in Shenzhen in October of last year and later offices in Shanghai and Beijing. In addition, finishing technology has been provided to local Chinese companies in Nanjing and Zhongshan (Guangdong Province) on a license basis to comply with the needs of European and American customers for procuring fabrics in China.
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